Key Takeaways

  • Nigerian content creators can now earn money from Facebook monetisation.
  • Meta enabled monetisation for Nigeria as promised, starting June 27, 2024.
  • Monetisation tools include in-stream ads, live ads, ads on reels, bonuses, and subscriptions.

In a significant move for the Nigerian digital landscape, Meta has fulfilled its promise to enable content monetisation on Facebook for creators in Nigeria. This development, initially pledged in May 2024, is set to revolutionize the earning potential for Nigerian content creators, aligning them with their global counterparts.

Meta’s statement from May highlighted a broader strategy: “Monetisation won’t be limited to just Instagram. Nigerian creators eligible to use our monetisation products will be able to also monetise on Facebook as well. We’re working diligently to make these monetisation features available for Nigerian creators in June and our team is dedicated to a swift rollout.”

True to its word, Meta updated its professional dashboard on Thursday, June 27, 2024, officially marking Nigeria as eligible for Facebook monetisation. This marks a pivotal shift from the previous limitations where content creators with Nigerian addresses were excluded from monetisation unless they managed their pages from an eligible country.

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With this update, Nigerian content creators now have access to a variety of monetisation tools on Facebook. These include in-stream ads, live ads, ads on reels, bonuses, and subscriptions. This development not only enhances the financial opportunities for creators but also signifies Meta’s commitment to expanding its support to diverse markets.

For Nigerian creators, this means new avenues to generate revenue from their content, leveraging Facebook’s extensive user base and engagement metrics. The inclusion of Nigeria in Facebook’s monetisation program is expected to stimulate local content creation and provide a boost to the digital economy.

As Meta continues to roll out these features, it will be crucial to observe how Nigerian creators adapt to and benefit from these new monetisation opportunities. This update is a testament to the growing influence and importance of the Nigerian digital content market on the global stage.